Best communication matrix in traffic building

Using the best communication matrix in traffic building

This matrix analyzes how good is communication tactic is at moving prospects/customers through various stages of the lifetime buying process including

Awareness

Consideration
Purchase
Post-purchase relationship building
Post-purchase repeat sales

Now, depending on what stage of the buying cycle you are trying to move your prospects/customers through you can consider how good each tactic is across these nine criteria:
1 Reach- how big an audience can it reach?
2 Speed- how quickly can it reach that audience?
3 Time -how long will it take to create and deliver this tactic?
4 Message volume- is there space to fit a message in?
5 Targeting- how to granular or precise can the targeting be?
6 Personalization- can the tool personalize message?
7 Cost- is it expensive on a cost per thousand  (CPT / CPM) basis be?
8 Control- can you control the message with this tactic?
9. Credibility- do some tactics have more credibility or are they a better fit for the brand?